Of late eCommerce has been on the rise. With the ubiquitousness of mobile usage and due to the ever-evolving technology in today’s digital era, it’s no wonder if most of the businesses are leaning towards digitization and e-commerce web development services
With the increasing inclination towards eCommerce as a convenient way to shop, having your own online e-commerce is a great way to go digital, either with your physical retail store or as a new startup.
When opting for an e-commerce site launch, it is of the essence to consider it as seriously as you would if you were opening a physical store. This enables those people also who do not stay nearby to your physical store to still buy the goods you’re selling online.
Though there are several well-established marketplaces like Amazon, Etsy, Alibaba etc. to register yourself as a seller, the better way sell online is to develop your own online store if you’re planning to establish your own online identity.
Let’s find out the 6 important points to consider before launching your e-commerce store in 2018!
1. Studying your Target Market
The most critical and necessary aspect of launching your online store is to do in-depth analyses of your customer base or the target market. It is, therefore, always recommended to carry out an extensive analysis of the current quantity, the purchasing habits and preferences of your online target market.
To determine this, you need to find, out - do they buy this product, where do they hang out online social networks, or any other forums and marketplaces? Is your online identity and positioning is suitable for this eCommerce target market?
You can find the answers to all these by analyzing your online target market, and also their purchasing habits through the online sales channel. You need to minutely monitor how different and specific their requirements are than the consumers visiting physical stores.
All these analyses will help you determine whether your brand should change your company’s positioning and values, whether there is an opportunity to create a competitive edge and whether you are well-known to your new prospective customers.
These comprehensive understanding about your target market will help you to provide a seamless, consistent, differentiated and enriched customer experience to your end users right off the bat.
2. Invest in a Well Established eCommerce Platform
Though eCommerce software is no more expensive these days and most of it is free of charge, you must not consider that launching an e-commerce site does not require an investment. A well-established e-commerce development company can help you in understanding the setup cost of the online store.
To be successful online, you must consider investing in several domain names from the start to enhance your visibility and website traffic. It’s time to find out how much does an e-commerce website cost which is embedded with the features you are looking for? It will give you a clear idea of the development cost of your eCommerce store.
Creating a feature-rich store yourself could be a challenge even with easy-to-use platforms available today. It is always a great idea to hire an experienced eCommerce web development company in India to design your store with specific features and functionalities.
3. Display Products and Product Descriptions
Though it is quite obvious to add your products to your online store, many new businesses take this step as granted. You must consider many things when adding your products. It includes right professional product photography, providing different angles of your products and photos of product variants, right size, color options, etc.
Product descriptions are very vital in your product display and it should also be SEO driven. Do not forget to add relevant keyword phrases in your descriptions. Stay away from technical jargon or marketing fluff. Be as descriptive and clear as possible. Do not forget to add the relevant product information such as the price, size, weight, availability, options (size, color, etc.), and of course the category it belongs to.
4. Set up a right Marketing Strategy
Even after having a great website on the most well-known e-commerce platform with the right product and its description in pace, without having a solid and a fool proof marketing strategy, you will fail to acquire customers. Make sure you must have a solid marketing plan beforehand to market your store to the right set of customers who would be eager to buy your products that you are selling online.
This strategy is necessary for promoting your new store’s visibility and awareness on social networks, email campaigns, blogs, advertising space, etc. All these are the segments of marketing strategy you need to consider while formulating the marketing strategy for your business.
5. Get Set Up on Social Media
Today social media is most effective and crucial marketplace. When setting up an online business, you must consider having a social media presence as well. There are many people out there on social media that will find out about your products for the first time, so it’s necessary that you must have professional profiles on all major social media platforms as soon as possible. Keep the same username for all the social sites.
You do not have to be present in every social media channel, but focus on a couple of it. Better to make your profiles and engagement level rock solid than to segregate your efforts too thin to every platform.
6. Select the Shipping and Payment Methods
This is very critical to choosing the right service providers when it comes to establishing shipping and payment options. Calculate the subscription costs and sales commission before selecting these necessary aspects.
Though they appear in the final stage of your business plan, the purpose of the finance plan is to evaluate your business’s success and profit, so you can redefine your business model if required. At this stage also you can take the help of a reputed e-commerce web development company in India to integrate the right shipping and payment gateways to your online store.
A rock-solid foundation can set your eCommerce store up for a successful venture, and right marketing is a crucial part of your launch. You must have a wide and extensive approach that will be instrumental in considering everything from content to advertisements which can create a great first impression for your business and initiate the sales rolling in. So, it is necessary to invest time and the right approach to your foundational initiatives, and it is sure that your new eCommerce business will have every chance of success.